Category: SmarterContacts
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Duplicate Contacts – Where do they come from? (Or: McFly, you’re a slacker)
When dealing with data quality issues such as duplicates, the question people usually focus on is “how do I get rid of the duplicate records?” While this is important, this does not remove the cause of the problem and usually leads to ongoing or recurring cleaning efforts. Therefore, if you really want to resolve a…
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Low Data Quality in your iPhone Address Book – Why care?
As with all data quality issues, it is important to understand the consequences of a low quality address book. Too often this discussion is skipped, resulting in only half-hearted efforts of cleaning up and quickly slipping back into old habits. Here are a few scenarios that show the impact of low data quality in your…